A new concept store has opened by One Fine Print and Felix Furniture at 165 Queens Parade, Clifton Hill, running from 24 October to 22 December 2016, and I had the pleasure of attending the launch party!
One Fine Print and Felix furniture combined forces as they wanted to showcase their hand crafted furniture and curated collection of photographic art prints similar to how you would display them in your home.
“We want people to see how our range of art prints could look in their home. We aren’t interested in displaying them in the traditional gallery format. By partnering with Felix Furniture and other locally made homewares we are able to bring to customers a shop that feels like a home you just want to spend time in,” Elizabeth Bull from One Fine Print said.
One Fine Print is a curated collection of prints from talented Australian photographers. “Our aim with One Fine Print is to bring people beautiful and inspiring photography that they might otherwise not get to experience,” Elizabeth says. “There will be no need to trawl through looking for treasure. We’ve created something that until now has been di cult to find: a curated forum of unique, bold, intriguing large photographic prints that people can take home and enjoy.”
Elizabeth broached the idea of collaborating after seeing how well their ranges worked together after pairing up for a design trade show. Antonia and Ian from Felix Furniture loved the idea of combining the two small businesses to create a showcase galleria of their respective products so customers had a place they could come and see, as well as feel and experience the furniture.
“For us this store is about being able to create a space in which people can come and touch the furniture, see first-hand the quality of our workmanship and speak directly to the designer and maker,” Antonia said.
Felix Furniture is an emerging Melbourne-based business that specialises in creating bespoke plywood furniture. Combining traditional and modern woodworking techniques, Felix Furniture uses the signature exposed plywood edge to push the boundaries of plywood’s application in the contemporary home. “I think a lot of people have this automatic assumption that plywood is for construction sites. We are here to show that not only is this material durable and sustainable but it looks amazing,” Morrongiello said.
It was really important to everyone involved that the Galleria had a strong local focus. All the suppliers are Melbourne based and owned businesses. “We really value Australian designed and made products, and we are proud to be putting these local brands forward and showcasing them alongside our furniture,” Ian Anderson, the maker behind Felix Furniture said.
Antonia’s interior design background was heavily involved in helping to make this inspirational space a reality. Using a strong colour palette, she was able to develop a sense structure, "I wanted to tap into the industrial impression of our plywood furniture as well as the rawness of the subject matter in One Fine Print’s photography. Deep, dusty blues and greys give an illusion of depth but also give a feeling of honesty and authenticity" Antonia said.
If this wasn't enough, the trio have put together a competition with a prize so big that everyone will want to get involved. Visitors to the store have the chance to win a carefully curated ‘look’ from within the store, filled with goodies from a range of their suppliers as well as an incredible print from One Fine Print and an iconic piece from Felix Furniture.